The CHICAGO Roar – Jud Lively + Talley Brand Co.
This isn’t clean or polite. This is Chicago football: loud, violent, and built on loyalty that never breaks. And it's a hat you can't find anywhere else.
We partnered with lIllinois native and talented illustrator Jud Lively to unleash a design that doesn’t just spell out CHICAGO, it roars it. These bright orange letters slash across the navy crown with the same brutality opponents feel in the trenches on Sundays. It’s raw. It’s aggressive. It’s fan-made fire.
Forget the cookie-cutter gear sold in every shoe store. This is a limited edition, made for fans who want their hats to bite back.
Once it’s gone, it’s gone.
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Bright orange embroidery on navy. This hat is structured with a classic fit, flat brim, and full buckram. The adjustable snap closure makes it a comfortable, one-size-fits-most hat.
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• Navy Blue
• 80% acrylic, 20% wool
• Structured, 6-panel, high-profile
• 6 embroidered eyelets
• Plastic snap closure
• Green undervisor
This product is made just for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
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©2025 Jud Lively. Used with permission.