The CHICAGO Roar – Jud Lively + Talley Brand Co.

This isn’t clean or polite. This is Chicago football: loud, violent, and built on loyalty that never breaks. And it's a hat you can't find anywhere else.

We partnered with lIllinois native and talented illustrator Jud Lively to unleash a design that doesn’t just spell out CHICAGO, it roars it. These bright orange letters slash across the navy crown with the same brutality opponents feel in the trenches on Sundays. It’s raw. It’s aggressive. It’s fan-made fire.

Forget the cookie-cutter gear sold in every shoe store. This is a limited edition, made for fans who want their hats to bite back.

Once it’s gone, it’s gone.

Bright orange embroidery on navy. This hat is structured with a classic fit, flat brim, and full buckram. The adjustable snap closure makes it a comfortable, one-size-fits-most hat.

FREE SHIPPING to U.S. — $10 flat rate to UK/CA/AU

• Navy Blue
• 80% acrylic, 20% wool
• Structured, 6-panel, high-profile
• 6 embroidered eyelets
• Plastic snap closure
• Green undervisor
• Sized to fit head circumference: 21⅝″–23⅝″ (6⅞ through 7½)

PLEASE NOTE: This one's made to order, just for you. No overproduction, no waste. The trade-off: we can't do returns or exchanges, so check the fit and measurements before you order. If anything shows up wrong or damaged, reach out and we'll make it right.

©2026 Jud Lively. Used with permission.