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Products / Hats
Image 1 of ChiTown 3D Puff Snapback – Jud Lively + Talley Brand Co.
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Image 5 of ChiTown 3D Puff Snapback – Jud Lively + Talley Brand Co.
Image 6 of ChiTown 3D Puff Snapback – Jud Lively + Talley Brand Co.
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ChiTown 3D Puff Snapback – Jud Lively + Talley Brand Co.

$39.00

The Crown for anyone who loves ChiTown.

ChiTown means Chicago. Plain and simple.

This is an upgraded version of the original ChiTown Snapback. The first version used flat embroidery. This one gets a premium 3D Puff treatment, giving the front design more depth, more shape, and more CHI.

About the design: This bold, custom lettering was created in collaboration with illustrator, Illinois native, and lifelong Bears fan, Jud Lively.

The lettering nods to classic jersey script, with a crisp orange football stitched in like it was thrown on a frozen rope. Remind you of anyone?

Respectful. Sporty. All Chicago.
You won’t find this anywhere else.

Available for a limited time.

Details
• Navy Blue
• 80% acrylic, 20% wool
• Structured, 6-panel, high-profile
• 6 embroidered eyelets
• Plastic snap closure
• Green undervisor
• Sized to fit head circumference: 21⅝″–23⅝″ (6⅞ through 7½)

PLEASE NOTE: This one's made to order, just for you. No overproduction, no waste. The trade-off: we can't do returns or exchanges, so check the fit and measurements before you order. If anything shows up wrong or damaged, reach out and we'll make it right.

©2026 Jud Lively. Used with permission.